The Sri Lanka Export Development Board (EDB), in partnership with the Rotary Club of Colombo Mid Town, has launched the “Go Global” Online Awareness Programme—a four-month initiative designed to strengthen the capabilities of women-led entrepreneurs and SMEs aspiring to enter international markets. Commenced on 30th October 2025, the programme is conducted online from 7.30 p.m. to 9.00 p.m., ensuring accessibility for women balancing business and personal commitments.

Go Global offers comprehensive, practical guidance across critical areas of export readiness and sustainable business growth, including:

  • Financial management, budgeting, accounting, and taxation for export-focused enterprises

  • Access to finance, grants, and investor preparedness

  • Export documentation, logistics, and regulatory compliance

  • Marketing, branding, and sales strategies for global markets

  • Leadership development, strategic planning, and personal growth

EDB Chairman and CEO Mr. Mangala Wijesinghe emphasized the programme’s significance in advancing Sri Lanka’s economic progress by empowering women entrepreneurs with essential tools and exposure to international best practices.

Rotary Club of Colombo Mid Town President Mr. Jananga Piyadasa highlighted the value of the collaboration, noting that the partnership combines professional expertise with practical support to strengthen competitiveness and open pathways to international business opportunities.

Through the EDB’s export promotion expertise and the Rotary Club’s strong professional network, participants benefit from both knowledge and actionable insights. The programme is expected to enhance participants’ financial literacy, management skills, branding capabilities, leadership strengths, and strategic decision-making—positioning their enterprises for long-term, sustainable success.

This initiative represents a shared commitment by the EDB and the Rotary Club of Colombo Mid Town to build a resilient, innovative, and globally competitive ecosystem for women-led businesses in Sri Lanka.